SNIP-ITS PLANS AGGRESSIVE THREE-YEAR FRANCHISE EXPANSION IN MINNEAPOLIS AND ST. PAUL, MINNESOTA
Campaign Will Also Target Salt Lake City, Utah and Raleigh, North Carolina
NATICK, MASS., September 2008 - Snip-its Corporation, a leader in the children's hair salon industry and one of the fastest growing franchises in the U.S., has launched an aggressive franchise expansion campaign to open 15-20 salons in Minneapolis and St. Paul, Minnesota over the next three years. Snip-its is devoting time and increased advertising to the Twin Cities market, an area that has the strength to support more specialized children's services.
Snip-its' advertising campaign first kicks off in Minneapolis and St. Paul in late September with print and online ads. The company plans to extend its expansion to entrepreneurs in the Salt Lake City, Utah and Raleigh, North Carolina interested in joining the $45B hair care industry, an area that borders on recession proof.
"We expect our advertising campaign to produce some very qualified and motivated leads," said Founder and CEO Joanna Meiseles. "Our Maple Grove, Minnesota franchisee is planning to open a second location in the Twin Cities. They are doing well and are excited about this growth initiative."
Snip-its is attracted to the Twin Cities for its progressive attitude, high quality life, growing family-base and diverse economy. Money Magazine voted Minneapolis as one of the fastest growing cities and Kiplinger.com rated Minneapolis/St. Paul in 2006 as the second best place to live in the country.
New Snip-its franchise owners can gain rewarding experiences. The company offers a supportive environment and a successful system. Snip-its tends to attract couples and individuals with children. To qualify for a franchise, a franchisee must have a minimum of $50,000 and a $300,000 net worth.
ABOUT SNIP-ITS:
The Snip-its Corporation is based in Natick, Massachusetts and has emerged as the fastest growing franchise of children's hair salons in the U.S. Founded in 1995 by Joanna Meiseles, Snip-its offers an entertainment concept designed to untangle the hair-care challenges of children and their parents. Today, the company has 62+ salons across the country. Entrepreneur Magazine and Franchise Times have named Snip-its one of the fastest growing and top 500 franchises.
